New Product Management course is lectured for the fourth time at IGBS Zagreb by Sonja Radas, Ph.D., Senior Research
Associate at The Institute of Economics, Zagreb.
Mrs. Radas has obtained two doctoral degrees, in mathematics and marketing, from the University of Florida, where she has also lectured at Warrington College of Business, as well as at Olin School of Business at Washington University in St. Louis.
Her fields of interest include: innovations, new product and service development and marketing, modeling diffusion of innovations, industry science links, and marketing management.
link: http://www.eizg.hr/en-US/Dr-Sonja-Radas-45.aspx
Sonja Radas
