This course focuses on the special problems managers encounter in developing strategies for gaining a competitive advantage in retailing environment.
In this highly competitive environment, there is a constant need and pressure on companies to cut costs and prices, provide greater value, and tailor their strategies toconsumer needs and wants.
The task is not easy because many factors influence performance, such as prices, assortment, customer services, promotion and location, and thus entrepreneurs must find the best combination of marketing mix variables to sustain long term growth and profitability.
Some of the topics addressed in this course describ a number of current business practices and situations, while others introduc more advanced models and techniques.
COURSES 
