International Graduate Business School

Ms. Morana Kristek, Custom Research Consultant in GfK Croatia, gave a guest lecture to students during New Product Management course.

She presented methodologies for segmentation based on consumer lifestyles, and how data obtained from research can be used for providing recommendation to clients on brand positioning, target group planning, product development, optimizing communication etc.

GfK Croatia – Centre for Market Research is part of GfK Group headquartered in Germany, which consists of more than 130 subsidiaries, offices and partnerships in more than 70 countries all over the world.