On Thursday, November 4, 2010, Ms. Andrijana Čuljak, managing director of consulting firm Okomito d.o.o., has presented another guest lecture to students, this time as part of „New Product Management " course.
She has presented a case study about her experience in campaign development aimed to launch the Cromaris brand of farmed fish products.
Adris Group has acquired several Croatian fish farming companies with the goal to create new manufacturing unit of healthy fish consumer products. Adris Group is willing to invest into the creation and development of new product portfolio under the brand Cromaris. The main objective is to successfully position Cromaris as the leader in the fresh fish products and healthy fish food in Croatia and strategic European markets.
