On Tuesday, October 19, 2010, Ms. Andrijana Čuljak, managing director of Okomito d.o.o., strategic marketing and branding consultancy founded in 2007, has presented a guest lecture as part of „Marketing Strategy" course.
She has presented to students a case study based on her experience in creating a succesful re-branding campaign for Plidenta toothpaste in 2005, a product of Neva cosmetic company that makes part of Atlantic group.
She has more than 12 years of strategic marketing management experience in different industries, both in Croatia and abroad.
She holds an MBA degree specialized in international business, from Thunderbird School of Global Management. Andrijana writes articles as an expert associate for Business.hr, Lider, Progressive Magazine and HBR Magazine in Croatia covering topics in branding.
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